Kenya Tourist Board (KTB) is a State Corporation whose mandate is to market Kenya as a tourist destination both locally and internationally.
We invite qualified Kenyans to apply for the following positions:
Assistant Regional Marketing Manager
Two (2) Posts
Purpose:
* To coordinate the development and implementation of Marketing strategies in the regions.
* To identify actual and potential tourist market opportunities within the source markets and develop appropriate marketing strategies and activities to effectively exploit the opportunities in line with KTB’s overall marketing plan.
Key Responsibilities
* Enlist key stakeholders and manage registration of participants and KTB’s representatives for planned marketing activities in liaison with the Market Development Representatives, Exhibitions and Administrative Department;
* Implement the market strategy;
* Ensure that regional performance targets are achieved;
* Utilize the region’s tourism market intelligence reports to improve the brand’s performance, customer and trade attitudes in order to enhance performance of the tourism sector within the region;
* Keep abreast of and document competitive activities within the region and design appropriate strategies to maintain a competitive edge;
* Coordinate the development of market specific collateral material; and
* Formulate educational trips for media, customers and travel trade in line with the marketing plan.
Qualifications, Skills, Knowledge and Experience
* Be a holder of Bachelor’s Degree in marketing, strategic planning or related field. Should have a Post Graduate Diploma in Marketing; a relevant Masters Degree is an added advantage.
* Strong leadership and management skills
* Excellent communication, interpersonal and negotiation skills
* Excellent team player willing to share knowledge with others for the benefit of Kenya Tourist Board
* Ability to work under pressure and meet deadlines
* Member of a recognized professional marketing or management Body
* Possess 3-5 years related experience in a busy marketing environment with at least 1 year at middle management level
Relationship with other jobs
* Reports to the Regional Marketing Manager
If you possess the necessary qualifications and experience, send your application and detailed CV with copies of certificates, indicating your current position, qualification, working experience, current remuneration, names of at least three (3) professional referees and day time telephone contact to:
The Head of Human Resources
Kenya Tourist Board
P. O. Box 30630 – 00100
Nairobi
Applications should reach us not later than 25th January 2010.
Canvassing will automatically lead to disqualification.
Only short listed candidates shall be notified.
KTB is committed to achieving workforce diversity in terms of gender and culture.
Women, individuals from minority groups and persons with disabilities are equally encouraged to apply.
Sunday, January 17, 2010
Assistant Regional Marketing Manager
