Chester House Limited is a member of the Monarch Group of Companies. Chester House Apartments are leading luxurious apartments located at the heart of the City of Nairobi with newly refurbished and fully serviced Apartments.
Fiesta Restaurant Limited also a member of the Group offers Food and beverage with attractive ambiance. It serves both Continental and African Dishes.We are looking for a result oriented Sales Executive to complement the Sales and Marketing function
Responsible To: General Manager for Hospitality
Job Purpose: Maximize apartment occupancies, restaurant covers and closing appropriate contracts for effective and business profitability.
Overall Responsibility:
- Generate sales leads and convert to sales orders to achieve target sales volumes.
- Continually reach out to identify and approach potential new clients, convert enquiries from potential clients to sales.
- Promptly respond to all enquiries, prospects and tentative or definite business opportunities.
- Develop relationships with existing clients and maximize revenue potential.
- Develop existing marketing activities to ensure awareness of the company products amongst all target groups.
- Develop and package ancillary products to enhance the selling of apartment space and restaurant F&B
- Provide timely and reliable management information.
- Work toward building the overall strength and performance of the sales and marketing team and the company as a whole.
- Identify niche markets and segments through which apartment and restaurant sales revenue will be maximized.
- Execute quotation and bid proposals in respect of RFP/RFQ relating to accommodation and catering requirements.
- Execute e-commerce and virtual marketing and selling of accommodation and F&B requirements.
Duties & Responsibilities:
1. New business development and direct marketing
1. New business development and direct marketing
- Suggest viable target clients and industries, sourcing relevant data as necessary
- Approach potential clients through various channels, including cold calling and direct mail campaigns
- Use knowledge of the target markets and the localization industry to promote introductions and sales
- Participate in events that will promote the awareness of the company and its credentials
- Arrange and lead new business meetings, delivering sales presentation in a polished, professional manner
- Be familiar with the range of services offered by the Group and absolutely understand how to identify client requirements that can be met by these services
- Work with the General Manager for Hospitality and other team members in the development of ideas for new services and new markets for existing services.
2. Client retention
- Maintain awareness of the Group companies amongst existing prospects through periodic follow-up calls.
- Oversee production and distribution of quarterly newsletter to all stakeholders
3. Database maintenance
- Oversee day-to-day maintenance of the client database, ensuring that new leads are added in a timely manner and integrity of data is maintained through regular cleaning
- Ensure that colleagues at all levels are following prospect tracking systems in liaison with the ICT Department
4. Website
- Review existing online marketing strategy, suggest and implement improvements
- Ensure the company’s website are ranked on page 1 of all major search engines for targeted keywords
- Oversee day-to-day updates and maintenance
5. Reporting
- Review existing data collection systems, suggest and implement improvements
- Collate data on clients, enquiries, conversions and website activity
- Present monthly report to General Manager for Hospitality, analyzing past performance and proposing future activities and direction
Qualifications
- Bachelor degree and a Diploma in Sales and Marketing membership of the CIM will be of added advantage.
- Previous marketing experience in a restaurant, hospitality, or retail environment.
- High level of computer application skills.
- Posses a very good understanding of the local hospitality and tourism industry.
Required Minimum:
Preferred: Experience working in Hospitality or Travel agency environment
If you meet our requirements apply with confidence through: Careers@monarch.co.ke
Attaching your Curriculum Vitae with three referees, telephone contacts and expected salary so as to be received latest by close of business on Friday the 6th August 2010.
