Since establishment in 1967, EVEREADY EAST AFRICA Ltd has shown its commitment and dedication to the needs of its customers, consumers and colleagues. Globally, our brands of EVEREADY, Energizer, Schick and Playtex continue to be leaders through quality, value and consumer confidence.
EVEREADY EAST AFRICA Ltd's heritage is also tied to employee dedication and teamwork. Our affiliation with EVEREADY Battery Company, USA, gives a history of first and technology advancement for the products we offer.
These first include:
- 1896 EVEREADY became the world's first commercial manufacturer of dry cell batteries
- 1898 EVEREADY introduced the world's first flashlight
- 1992 EVEREADY introduced the world's first AA size lithium battery
- 2004 Schick introduced the world's first 4 blade shaving system
We welcome those who feel they can add value to our Team to apply for these positions listed below.
MARKETING MANAGER
Reporting to the Managing Director, the Marketing Manager will lead the development and implementation of Marketing Plans that enhance brand value for Kenya and Export Markets.
Key Performance Areas include:
- Develop and Implement Marketing Strategies across the business
- Sound analysis of the position of our brands, products and customers against objectives
- Manage and lead a team to deliver on marketing/sales objectives
- Identify and solve problems pertaining to the efficiency of the marketing strategy
- Achieve profit and market position targets
- Control A&P funds within agreed budgets and plans
- Play a key role in financial forecasting and budgeting
- Application of cost benefit analysis to determine viability of marketing programs
- Posses a University degree in Business, preferably in Marketing
- A minimum of 7 years marketing experience in a commercial FMCG environment
- High levels of financial acumen to understand impact of marketing programs on financial business results
- Knowledge of marketing research and assessment of sales environment to develop and communicate marketing plans effectively
- Market Place Understanding - understanding the market including consumers, channels of trade and competition, to develop marketing plans
- Innovation - develop creative solutions to improve ways of competing in the market and reacting to market trends
Under the direction of the Marketing Manager, the Brand Manager will be responsible for the execution and evaluation of Strategic Marketing Plans for the assigned brands, to ensure brand and market objectives are met. They will also be responsible for identifying and developing new opportunities for the brand in the domestic and export markets.
Key Performance Areas include:
- Assist with development of brand strategy
- Manage brand equity of assigned brand(s)
- Obtain Company goals for our brands which include awareness, distribution and margin performance-working with various business teams
- Building brand loyalty with various internal and external groups
- Ensure proprietary asset of brand is protected
- Development of consumer perception of brand which leverages brand attributes over competitors
- Work closely with Sales Team and Distributor leveraging relationships for increased market share
- Possess a University degree in Business, preferably in Marketing
- A minimum of 2 years experience, in Sales or Marketing
- Ability to work without supervision
- Analyzing Marketing Trends
- Evaluate the effectiveness of projects
- Conduct research and planning efforts that assist brand development knowledge
- Make recommendations for pricing, media, packaging and concepts
- Coordinating of Marketing Plans with various groups
Only short listed candidates will be contacted.
An Equal Opportunity Employer
