Marketing Director Vacancy in Kenya

Our client is looking for a suitable candidate to fill the position of a Marketing Director.

The main duties and responsibilities include:

• To achieve the company’s market share objectives and building the strength of the company’s existing brands in all the key areas of consumer needs while operating within budgets.
• Formulate and develop the overall marketing objectives, strategic sales programmes and marketing policies including tactics in line with the company short and long term objectives.
• Identifying and developing the company advertising objectives, strategy and working with the Advertising Agencies to create and roll out brand advertisements that reinforce the company brands positioning, create brand awareness, protect market share erosion and ultimately create demand for the company’s brands.
• Development of promotional strategy and ensure implementation, and effectiveness of the plans through evaluation.
• Identifying new trademarks and ensures they are registered by the company.
• Aggressively identify export opportunities and ensure market entry and sales growth.
• Formulate and ensure implementation of market research programmes.
• Identify market opportunities and develop new brands to maximise company sales.
• Cull brands that are uneconomical to the company.
• Ensure safe working environment and ensure maintenance of ISO 9000 Quality System.

Qualifications

• A Bachelors degree in a business related field
• Professional qualification in Marketing (CIM) or MBA

Experience

• At least 15 years experience with senior management experience of 5 – 10 years in Sales and Marketing at an FMCG company.

Please note: only candidates with at least 15 years experience at a senior management level will be considered

For consideration, please send your CV to: theleadrecruiter@gmail.com

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