Karirana Estates Limited is an agribusiness Company based in Limuru which is involved in growing, manufacture and packing of high quality tea for local and export markets.
The Company seeks to fill the position of Business Development Manager for the Eden Tea brand. The holder of the position will support and drive the growth and awareness of the Eden Tea brand as well as manage the sales and marketing functions.
Reporting to the General Manager, the Business Development Manager (Eden Tea) will be responsible for the following:
The Company seeks to fill the position of Business Development Manager for the Eden Tea brand. The holder of the position will support and drive the growth and awareness of the Eden Tea brand as well as manage the sales and marketing functions.
Reporting to the General Manager, the Business Development Manager (Eden Tea) will be responsible for the following:
- Directing the development and implementation of strategic marketing plans, including forecasting, market research, and development of product literature, sales tools and promotional programs
- Analyzing business trends from market research activities in order to monitor the effectiveness of the implemented business strategies
- Developing and implementing proposals for business expansion and and market penetration to achieve market leading position for the Company
- Developing new products in line with assessed consumer needs and implementing product promotion initiatives in liaison with appointed retailers
- Monitoring and controlling the marketing budget to ensure attainment of objectives within allocated spend
- Promoting diversification of markets for the brand locally, regionally and internationally
- Ensuring profitability of the brand through suitable pricing and product costing policies
- Developing and implementing appropriate marketing and sales strategies, policies, systems and processes and maintaining high brand visibility in the market.
- Monitoring service level to distribution channels and retailers to ensure they match the Company’s service delivery standards
- Facilitating development and expansion of the Company’s distribution network and building long-term and sustainable customer relations to achieve growth in sales and market share
- Identifying, evaluating and pursuing opportunities to drive consumption of the Eden Tea brand through execution of various short and medium-term marketing tactics focused on business growth and profitability.
- Analysing advertising and sales promotion opportunities and proposing campaigns where strong ROI is expected
- Building brand equity as measured by professional recommendations, survey data, annual brand share performance, brand loyalty, and perceived quality.
- Undertaking regular market surveys
Qualifications, Skills and Experience
- A University Degree in Commerce or related discipline from a recognized university and post graduate professional qualifications in Marketing
- At least five (5) years experience in Business Development or Sales and Marketing in a fast moving consumer goods (FMCG) environment with a proven track record of success
- Excellent interpersonal, planning and leadership skills
- Knowledge and experience in national, regional and international markets
The General Manager,
Karirana Estates Limited,
P.O. Box 39, 00217 Limuru
Email: info@karirana.co.ke
NB : Only shortlisted candidates will be contacted
