Purpose of Role:
- Drive the planning and implementation of the BTL brand plans, objectives and strategies; through effective joined up business planning and steward the engagement with the customers and influence the way the business executes in trade via the commercial planning process, brand strategies and game plans as well as sales team engagement programmes
- Drive EABL Venture’s customer marketing agenda BTL (Below the line)
- Pursue improved consumer experiences in the On and Off trade
TOP 3-5 Accountabilities
- Commercial planning and coordination of all trade and BTL activities across the business
- Trade Strategy development and entrenchment in the commercial planning process
- Identify relevant Merchandising/POS materials and co-ordinate procurement and trade placement
- Sales Driver programmes development and execution
- Stewardship of the measurement and evaluation of programmes executed in trade
- The role is responsible for the complete stewardship and execution of the EABL Venture BTL A&P budget
Qualifications and Experience Required:
Qualifications:
Qualifications:
- Graduate preferably in a business related field
- Formal business qualification, MBA (added benefit)
Experience:
- Minimum (5) years Sales experience preferably in a Fast Moving Consumer Goods (FMCG) industry
- Extensive business experience gained at a senior level in a multinational corporate environment, with proven capabilities in FMCG industry-related business issues such as brand management, logistics, risk management techniques, strategy development and execution, business consulting and project management
Barriers to Success in Role (Optional):
- Inability to demonstrate self initiative and qualities of a self-starter
- Inability to demonstrate strong influencing and negotiation skills
