Job Title: Marketing Executive – Hotels
Place of Work: Regional sales office
Scope and General Purpose: To promote the image and services of the Hotel so that maximum growth occurs through gaining new clients and contracts.
Main Duties:
- To follow up leads by visiting prospective clients regularly, often enough to maintain their interest but not too often to alienate them.
- To achieve or better budgeted sales targets.
- To identify prospective clients’ exact needs, by questioning, observation and the completion of a full sales survey.
- To entertain prospective clients, where possible combining this with visits to existing satisfied customers.
- To liaise closely with operational staff on all details for a prospective new contract and gain their agreement on all details.
- To maintain communication with the client once the contracts is opened and show an ongoing interest in the operation.
- To complete a daily/weekly log of all activities.
- To analyze statistics thereby identifying key sales areas, problems and success rate.
- To research prospective client details, finding out as much as possible about the company to ensure a professional approach.
- To constantly monitor and be aware of competitor activity.
- To present a realistic proposal to a prospective client, having thoroughly researched cost factors, and ensure that the proposal is achievable.
- To constantly be aware of new business opportunities and action these
- Degree/Diploma in Sales and Marketing or in Hospitality Management
- 2 – 3 years experience in a similar capacity
