Trade Marketing Manager

Job Title: Trade Marketing Manager

Main Purpose of the Job

• The job holder will manage, lead, champion, train & develop the Key accounts sales channel and merchandising footprint of the business.
• Responsible & accountable for Trade development & Merchandiser team training & development.
• To manage & control organic profitable growth of the entire business. Participate actively in the formulation of long-term business development strategy.

Detailed Roles

• Develop and enforce merchandising guidelines.
• Explain merchandising standards to K/A management.
• Oversight and reporting on implementation.
• Maintain Stock pressure. Cut down on out of stock situations
• Grow both Numeric and weighted distribution of products.
• Definition of outlet universe and share of the pie.
• Listing and profiling of outlets to carry relevant Skus.
• Strong entry into convenient stores.
• Research and define category management for Company brand Management.
• Research and define category management for K/A management.
• Implement category management in phases.
• Analyze global trends, focusing on micro economic issues within specific global geographies to determine most effective Trade Marketing trends
• Analyze global trends, focusing on micro economic issues within specific global geographies to determine most effective Trade Marketing trends
• Assisting each of the 4 company business operating unit to formulate an appropriate strategy to support the business objectives.
• Mentorship and tutelage of direct reports.
• Foster team spirit and forge strong working partnerships with retail outlet owners.
• Succession planning.
• Proper outlet coverage by merchandisers.
• Adequate information is received from all merchandisers to fill information gaps.
• Implement an incentive scheme to reward target achievement.
• Recognize and reward effort beyond call of duty.

Key Performance Indicators

• Adaptation of merchandising standards by outlets.
• Increase in Shelf space for all categories.
• Consistent stock availability and presence on the shelf.
• Presence in convenient stores.
• Right product at the right place at the right price.
• Implementation of category management.
• Sales increase per category as a direct result.
• Company Margin levels are maintained.
• Recommended retail prices are respected by supermarket chains.
• Promotions to have Return on Investment within a reasonable time frame.
• All individuals are trained and developed against PDPs/ identified competency gaps
• Talent Management Matrix is in place and is constantly reviewed.
• Uniform reporting structure for all merchandisers yielding the right data efficiently.
• Sales improvement as a result of individual target.
• Higher motivation due to incentive schemes..

Minimum formal qualifications required by the position:

• Relevant First Degree / Higher Diploma,
• MBA or relevant post-graduate qualifications would give added advantage.

Technical/operational competencies

• In-depth understanding of business processes and principles
• Understanding of Marketing and brand management concepts.
• Hands on Sales experience
• Up to date with Trade Marketing trends.
• Highly adaptable to changing environment.
• Project Management Skills
• Financial skills
• Excellent computer skills

Minimum years of experience

At least 5 years of experience in a Marketing and/or Sales Management role in an FMCG environment in a senior management role.

Please send your current C.V to mycv@myjobseye.com

Indicate the position applied for on the Email subject line.(Kindly indicate your current salary on your C.V)

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