Our client is a diversified Group with interests in FMCG, food production and engineering. They require a Sudanese national for this role.
The Animal Feed Business Manager is responsible for:
Associate marketing manager, Domestic
Associate marketing manager, Export
Customers’ service supervisor
Product development
The Role:
- Formulate and implement strategic and tactical sales and marketing plans; oversee all necessary activities to fulfill strategic objectives.
- Identify and approach potential new clients, convert enquiries from potential clients to sales.
- Develop relationships with existing clients and maximize revenue potential.
- Develop existing marketing activities to ensure awareness of the company among all target groups.
- Provide timely and reliable management information.
- Work toward building the overall strength and performance of the sales and marketing team and the company as a whole.
- Oversee the plant operations
- Manage the business partners resources
- Oversee the QCA operation
DUTIES & RESPONSIBILITIES:
1. New business development and direct marketing
- Suggest viable target clients and industries, sourcing relevant data as necessary
- Approach potential clients through various channels, including cold calling and direct mail campaigns
- Use knowledge of the domestic markets and the localization industry to promote introductions and sales
- Participate in events that will promote the awareness of the company and its credentials
- Arrange and lead new business meetings, delivering sales presentation in a polished, professional manner
- Be familiar with the range of products/ services offered by the company and understand how to identify client requirements that can be met by these products/ services
- Work with the Managing Director, Leadership team and marketing team in the development of ideas for new products/ services and new markets for existing products/services
2. Proposals and order taking
- Adopt a consultative approach in working with clients to establish requirements and propose solutions, to strengthen the company’s offerings.
- Work with operations teams to cost and develop proposals for expansion projects
- Oversee prompt production of day-to-day quotes for regular clients
3. Client retention
- Maintain awareness of the company among existing prospects through periodic follow-up calls.
- Oversee production and distribution of quarterly newsletter
4. Advertising and PR
- Analyze advertising opportunities and propose campaigns where strong ROI is expected
- Negotiate pricing with publishers
- Oversee copywriting and design of ads
- Identify need for production of new marketing collateral and updates to existing materials; oversee production
5. Website
- Develop & implement online marketing strategy
- Ensure the company’s website continues to rank on page 1 of all major search engines for targeted keywords
- Oversee day-to-day updates and maintenance
6. Reporting
- Review existing data collection systems suggest and implement improvements
- Collate data on clients, enquiries, conversions and website activity
- Present monthly report to managing director, analyzing past performance and proposing future activities and direction
Skills required
- Business Acumen
- Technical Comprehension
- Interpersonal skills
- Articulate
- Knowledge of processes, equipment, customers & products.
- Basic knowledge of animal feed.
- Strong interpersonal relationship skills.
- Good computer skills in Word, Excel, PowerPoint.
- Flexible in travel arrangements and away trips.
Key Qualifications and Experience:
- University graduate with minimum of 10-15 years experience in sales & marketing with emphasis on export
- Strong interpersonal skills
- Strong People management skills
- Strong Communication skill
- Good knowledge of the local market and strategic competitors
