BAT Brand Executive Job in Nairobi Kenya

Reference Number: wo/ECA/MRKT/20-12-10/01

Job Title: Brand Executive

Location: Nairobi, Kenya

Reporting to: Brand Manager

Requisition Number: 1

Response Deadline: 7/1/2011

Requirement Overview:

    * Assist brand manager in the development and implementation of brand marketing strategies in order to maximise brand potential;
    * Execute brand operational plans and guidelines covering packaging, product, consumer engagement and pricing in line with brand objectives.

Key Responsibilities:

    * Contribute to formulation of brand objectives and strategies in agreement with the Regional Brand Guidelines and in consultation with the Brand Management team.
    * Development and management of packaging and product initiatives and all elements relating to the brands Consumer Engagement platform in accordance with the budget, timing and overall Company objectives.
    * Provide recommendations to Brand Manager based on the market research findings to optimise brand performance in line with company marketing objectives

Skills & Experience:

    * 3 years experience in Brand marketing at other FMCG companies or world class communication agency or experience in Trade Marketing role, demonstrating a thorough understanding and knowledge of Consumer and Trade marketing functional competencies.
    * Excellent communication, presentation and interpersonal skills
    * Excellent planning and organizational skills
    * Budget management
    * Must be fluent in English and ability to speak French is an added advantage.
    * Computer literacy & Strong analytical skills as well as strategic thinking abilities

Education:

    * Degree in any Business Related Field
    * Professional qualification in Marketing an added advantage

Equity statement:

    * British American Tobacco is an equal opportunity employer

General:

The company reserves the right not to make any appointments as a result of the selection process.

An attractive remuneration package commensurate with the role will be offered to the successful candidate

How to apply

Visit www.batecacareers.com to apply online

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