Responsibilities
* Researching, developing and implementing new products and services, to meet target market needs.
* Developing and implementing campaigns to improve sales performance
* Developing advertising and experiential marketing plans to support products sales strategies.
* Developing merchandising plan in line with our product portfolio
* Continuously tracking and evaluating customer and competitive activity and make recommendations on response.
* Monitoring performance of products in the Retail and SME banking portfolio against plans and market trends.
* Maintaining effective marketing communications channels
* Monitoring financial market trends and making strategic recommendations
* Collecting and tabulation product sales data, and determine implications/recommendations based on targets/trends.
* Identifying new market opportunities through market intelligence to establish the product life cycle and competitiveness of our products line.
* Track and monitor product performance and provide periodic reports.
Requirements
* Degree in either Marketing or Business Management with emphasis on research methods and Statistical analysis.
* 2 years experience in Marketing or experience in Product Development in Banking or financial services
* Proven record in the delivery of business targets
* Well versed in the various banking or financial products
* Computer Literacy is essential
How to apply
Send your application including a cover letter indicating your desire to work with our client; a detailed CV highlighting relevant experience, details of current and expected salary, a daytime phone contact, email address, and the names of three professional referees by close of business Friday 22nd October 2010.
Adept Systems
Management Consultants
P O Box 6416, Nairobi, GPO 00100
Email: recruit@adeptsystems.co.ke
Only short listed candidates will be contacted.
Please note that we do not charge fees for receiving or processing job applications.
Tuesday, October 19, 2010
Product Development & Marketing Manager
