Product Development & Marketing Manager

Description:
· Researching, developing and implementing new products and services, to meet target market needs.
· Developing and implementing campaigns to improve sales performance
· Developing advertising and experiential marketing plans to support products sales strategies.
· Developing merchandising plan in line with our product portfolio
· Continuously tracking and evaluating customer and competitive activity and make recommendations on response.
· Monitoring performance of products in the Retail and SME banking portfolio against plans and market trends.
· Maintaining effective marketing communications channels
· Monitoring financial market trends and making strategic recommendations
· Collecting and tabulation product sales data, and determine implications/recommendations based on targets/trends.
· Identifying new market opportunities through market intelligence to establish the product life cycle and competitiveness of our products line.
· Track and monitor product performance and provide periodic reports.

Requirements:
· Degree in either Marketing or Business Management with emphasis on research methods and Statistical analysis.
· 2 years experience in Marketing or experience in Product Development in Banking or financial services
· Proven record in the delivery of business targets
· Well versed in the various banking or financial products
· Computer Literacy is essential

How to apply

Send your application including a cover letter indicating your desire to work with our client; a detailed CV highlighting relevant experience, details of current and expected salary, a daytime phone contact, email address, and the names of three professional referees by close of business Friday 22nd October 2010.

Adept Systems
MANAGEMENT CONSULTANTS
P O Box 6416, Nairobi, GPO 00100
Web: www.adeptsys.biz

Only short listed candidates will be contacted. Please note that we do not charge fees for receiving or processing job applications.

People who read this post also read :