Reports To: Marketing Manager Local Priority Brands – Venture
Context/Scope:
- The job holder works closely with relevant Venture Spirits Portfolio Marketing Manager for planning and implementation of brand GAME plans;
- with sales team to ensure that field activities are in line with brand strategies;
- Consumer Planning &Research for provision of up to date research on brands;
- Global Brand support offices for brand strategy search &spin;
- Advertising Agencies for effective brand communication;
- Media agency/Media houses for proper brand communication;
- Group procurement for prompt availability of quality materials and at budgeted cost;
- Finance for cost/budget controls and brands profitability;
- Production department for monitoring product quality and availability and PR agencies for enhancing brands image.
Purpose of Role:
- Protect, grow and build the brand by managing demand for the brands to achieve budgeted volume, market share and profit objectives.
- To develop and effectively implement marketing activities for the brands and ensure harmonization of brand positioning in Kenya, Uganda &Tanzania.
Top 3-5 Accountabilities
- Develop, implement & monitor annual strategic brand plan including economic management of allocated budget.
- Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
- Identify and recommend market research programme aimed at enhancing brand positioning.
- Analyzing market research data including secondary research and taking corrective action for enhancement of brand strategies.
- Effective management of brand advertising and sales promotion to generate brand growth.
- Recommending, planning & co-ordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
- Monitor competitor activities affecting the brand and take appropriate corrective action
- Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.
- Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
- Prepare monthly brand expenditure and variance report to control budgeted expenditure.
- Plan and implement brand media strategy.
- Market intelligence through regular trade visits and utilizing this to enhance brand activities.
- Design, procurement and economic distribution of brand promotional materials to plan.
- Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.
Qualifications
- A Bachelor of Commerce Marketing or business degree or equivalent
Experience
- Minimum of 5 years marketing experience preferably in a FMCG environment.
- Marketing management experience
- Experienced in the development and execution of advertising strategies.
- Knowledge on consumer and customer insights on spirits
How to Apply
