As part of our organisational culture change and corporate rebranding programme, the Kenya Power and Lighting Co. Ltd. (KPLC) is inviting all Kenyans to participate in designing a new logo.
The Brief
Come up with a modern, customer friendly logo design inspired by our new Vision, Mission and Values statements as stated below:
Vision: To provide world-class power that delights our customers.
Mission: Powering people for better lives.
Values: Customer First, One Team, Passion, Integrity, Excellence.
General Guidelines
In deciding on the winning design, the judges will consider the following, among others:
The Brief
Come up with a modern, customer friendly logo design inspired by our new Vision, Mission and Values statements as stated below:
Vision: To provide world-class power that delights our customers.
Mission: Powering people for better lives.
Values: Customer First, One Team, Passion, Integrity, Excellence.
General Guidelines
In deciding on the winning design, the judges will consider the following, among others:
- Retain KPLC’s blue and yellow colours.
- The logo should be easy to apply on buildings, stationery, uniforms, advertising and 2D or 3D animation, etc.
- The logo should be simple (but not simplistic) and eye-catching.
- The logo should incorporate both the functional and emotional attributes contained in our new Vision, Mission and Values.
- Please provide a one page creative rationale for each design.
- The logo should include the name 'Kenya Power'
- The entries should be submitted in A4 size print format and JPEGs on CD; all of which should be in a clearly addressed sealed envelope.
- Ensure that you include your full names, address and other contact details.
Reward
Three selected logos will be awarded first, second and third positions*
Three selected logos will be awarded first, second and third positions*
- 1st position KShs.150,000
- 2nd position KShs.100,000
- 3rd position KShs.75,000
The following conditions apply:
- Selected logos become the sole property of KPLC.
- KPLC reserves the right to adopt or refrain from adopting any selected logo.
- The judges’ decision is final.
The Corporate Communications Manager
The Kenya Power & Lighting Company Limited
6th Floor, Stima Plaza, Kolobot Road
P0 Box 30099—00100
Nairobi, Kenya
Closing Date: Friday 16th July 2010, before 4.00 p.m.
* Watch out for the winning entries in the dailies. Winners will also be contacted in writing
For more details visit www.kplc.co.ke
