Marketing Manager - East Africa

POSITION TITLE: Marketing Manager – East Africa
Dealfish is a Pan-African online classifieds business that is a division of MIH Internet Africa (MIHIA). Dealfish Kenya has an exciting opportunity for a talented and passionate Marketing Manager who excels at working in a competitive landscape, can deliver
outstanding customer service, maintain important client relationships as well as manage and create multiple projects.
The successful candidate will report to the Dealfish East Africa Country Manager and will be responsible for developing and implementing Dealfish Kenya’s marketing strategies, assist with defining existing products and services as well as seeking
opportunities for new ones to meet revenue and earnings targets. Your primary responsibilities as the Marketing Manager will be to execute the marketing strategy for Dealfish Kenya.
Description:

JOB OUTPUTS/RESPONSIBILITIES

* Responsible for developing strategic marketing plans with both a short-term and long term goals with measurable outcomes.
* Responsible for executing marketing efforts to gain new Dealfish Kenya customers and maintain current customers in both consumer and business segments.
* Plans and develops traditional and digital (i.e. online and mobile) marketing outreach programs.
* Analyzes customer response to online and traditional marketing programs.
* Serves as marketing contact for employees and strategic business partners.
* Deploys and measures effectiveness of all marketing campaigns and activities.
* Tracks market trends, analyzes results, and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics.
* Supports the Dealfish Kenya Category Managers in meeting their performance targets.
* Serves as subject matter expert and provides guidance to
* Dealfish Kenya team members as required.
* Develops policies and procedures to drive department efficiencies.
* Assists in development and meeting of budgets.
* Tracks and manages marketing expenses in order to ensure that they are within budget parameters.
* Manages marketing promotions and event marketing; coordinates with Dealfish Kenya team members.
* Translates business needs into analysis designs providing insight, knowledge, and understanding of customers, products, and business sectors.
* Develops and maintains demographic and other market data as needed in order to support marketing goals.
* Gathers and communicates marketing campaign information and customer feedback in order to promote a common understanding of marketing campaigns, changes, and issues.
* Analyzes customer numbers and packages and revenue to determine performance compared to budget.
* Develops financial models in designing packaging and pricing to ensure competitive position in market.
* Creates reporting to measure success of marketing programs.
* Assists with maintaining and improving ongoing marketing programs, analyses, and reports.
* Develops new ideas and communicates potential uses for analytics across the business
* Other duties and responsibilities as assigned.
* Consistent exercise of independent judgment and discretion in matters of significance.
* Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

CONTEXT
(External factors which influence the work environment, taking future conditions and strategic requirements into account)

* Dynamic start up culture/expanding company
* Global organization
* Fast paced working environment.
* Leading edge internet focused company

CUSTOMERS
(External and internal individuals or groups to whom products, services, programs and information must be provided)
* Dealfish Kenya users
* Employees of MIHIA and other subsidiaries
* Internal and external service providers

COMPETENCIES
(Personal capabilities which are critical to the production of quality outputs)
* You are passionate about what you do
* You have integrity
* What you do you do well
* With can do attitude

CORE QUALIFICATIONS
* Bachelors in marketing, advertising, or related field
* 3+ years of online and traditional marketing experience
* Innovative out of the box skills
* Highly organized team player who can multitask
* Has proofreading, verbal and written communication skills

If you meet the above requirements and would like to be part of the Dealfish Kenya team, please forward a comprehensive CV listing relevant skills and experience for attention:

The Country Manager
Dealfish East Africa
Email: hr@dealfish.co.ke
Should you not hear from us within 1 month of the closing date, you may assume that your application was unsuccessful.

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