Our client is a global multinational Food & Beverage company, worldwide leader in most of its category portfolio. With global or local specific brands and products, the core focus is to meet the diverse needs and preferences of consumers all over the world.
Operating in Africa for more than 80 years, the Company has 5 markets within, the Equatorial African Region being amongst them. The regional operations are co-ordinated from Nairobi, Kenya to offer shared service across countries in Central, East, part of Southern Africa including the Island markets and Horn of Africa.
With this regional expertise, the Company aims at enhancing the business potential of this region, which is seen as an important source of future growth, and bring it up to the level of performance that the Company experiences in other regions of Africa and the world.
By reinforcing business and product categories focus, making operations more efficient, developing cross fertilization or enhancing peoples’ knowledge transfer and empowerment, this shared service expertise is expected to accelerate growth and meet the company’s high ambition for the Region.
Our client continues to be viewed as one of the leading global companies in Corporate Social Responsibility, particularly in the developing world. Being a committed leader in environmental performance, they ensure that natural resources are preserved and that waste management enjoys much attention in all operations worldwide. The company is an equal-opportunity employer with robust talent management policies, and systems. They value and reward individual and team contributions to business results.
Summary
Report to the Country Manager, the Trade Marketing Manager will play a key role within the country sales team, driving excellence in in-store (4P) execution across key customers/key accounts. The role will also focus on building expert knowledge in our key categories and sharing this with the customer in order to build long term partnerships and increase profit and sales.
Scope of role
Take lead within the country in development and implementation of category management strategies, this will focus on increasing the client’s in store presence in our categories, strengthening our brands, optimizing product assortment, and promotional strategy across all channels of trade.
Description:
Develop country/customer/channel 4P strategy and tactics in line with respective head of key accounts, regional manager and building on global/country 4P strategy.
Define Category trade marketing KPIs
Define and manage the trade marketing budget
Contribute to category marketing plans, with customer & category analysis and promotional strategy
Continuous analysis of the customer’s position, work together with the National Key Account Manager and Regional Manager to recommend in store actions aimed at strengthening the client’s position in the category/channel.
Develop and implement the client’s promotional strategy (in line with brand priorities and media plans) across customers/channels
Presenting of 4P strategy to the customers
The key contact for the brand marketing team with regards to all promotional and customer activity.
Requirements:
Minimum of Bachelor’s degree preferably in a business related field from a recognized University.
3-4 years prior trade marketing/marketing experience with a blue chip fast moving consumer goods company and preferably additional functional experience in either: Sales/Key Account function working with key retailers.
Results oriented, entrepreneurial and self-motivating.
Tenacious and resilient, driven to achieve even when faced with obstacles
Leadership and interpersonal skills; capable of building strong working relationships and influencing customers and internal teams.
Strong commercial understanding of business issues/opportunities.
Strong communication skills, both written and oral (in English).
Strong understanding of sales and marketing strategy, including planning
Strong analytical skills with ability to develop strategies, tactics and measurable implementation.
How to apply:
Send your application including a cover letter and detailed CV highlighting relevant experience, details of current and expected salary, a daytime phone contact, email address, and the names of three professional referees by close of business 26th November 2010.
Adept Systems
MANAGEMENT CONSULTANTS
P O Box 6416, Nairobi, GPO 00100
:
Web www.adeptsys.biz
Tuesday, November 16, 2010
Trade Marketing Manager
